Uncarbon
Sustainability teams were buried in spreadsheets pulled from a dozen systems. I designed Uncarbon — brand and product together — so their data finally read like a decision, not a data dump.
Overview
Clear enough to sell a buyer in ninety seconds, deep enough to hold an analyst for ninety minutes.
Uncarbon is an AI-powered ESG and carbon accounting platform that helps enterprises measure, reduce and report emissions. The raw material is messy — inconsistent data scattered across a dozen systems. I designed the brand and the product as one, so the story stays intact from the first pitch to the daily dashboard.
What I owned
I designed Uncarbon end to end, from a blank canvas. That meant creating the logo and brand identity, running stakeholder collaboration and requirements gathering to define what the platform had to do, and then shaping every core flow — data collection, analysis, reporting, and admin. Throughout, I worked in close coordination with developers to keep the build faithful to the design and shippable at scale.
The hard part
ESG data is huge, contested, and rarely tidy. I had to make it feel trustworthy and act-on-able without flattening it — and serve two very different people, a curious executive and a rigorous analyst, inside one interface instead of building two products that drift apart.
Research & insights
What the research told me
The problem was never volume — it was that nothing reconciled into a single story.
Executives wanted the headline; analysts wanted the working. The layout had to hold both at once.
Cutting decorative and duplicate charts made the data that stayed noticeably easier to read.
How I worked
Separate the jobs
I interviewed executives, analysts and auditors to untangle what each needed from the same numbers.
Model the mess
I mapped how a dozen fragmented sources could reconcile into one trustworthy view.
Build brand and product
I designed them together — a calm palette, a disciplined chart set, dashboards that layer detail.
Cut what did not earn it
I tested with real analysts and removed every chart that did not lead to a decision.
Wireframes & iterations
From rough to right
Before any pixels, I mapped the platform with the team — flows, screens and data structures for onboarding clients, adding data, and managing facilities and users.
Final UI
The shipped design
The shipped product organises all that data around decisions, not tables. A calm dashboard leads with the headline, progressive disclosure holds the analyst-grade depth, and one visual language runs unbroken from the marketing site into the app.
The impact
Teams pulled board-ready ESG reports in a third of the time.
Fewer, sharper visuals lifted comprehension in testing.
The clearer product shortened the path from demo to signed pilot.
The whole thing turned on restraint. Every chart I deleted made the survivors mean more — and made the platform feel like a tool for deciding, not a place to dump data.
