Uncarbon
Sustainability teams were buried in spreadsheets pulled from a dozen systems. I designed Uncarbon — brand and product together — so their data finally read like a decision, not a data dump.
Clear enough to sell a buyer in ninety seconds, deep enough to hold an analyst for ninety minutes.
Uncarbon is an AI-powered ESG and carbon accounting platform that helps enterprises measure, reduce, and report emissions. The raw material is messy — inconsistent data scattered across a dozen systems — and the earlier tooling simply dumped it on screen as tables. I designed the brand and the product as one, so the story stays intact from the first pitch to the daily dashboard.
What I owned
I designed Uncarbon end to end, from a blank canvas. That meant creating the logo and brand identity, running stakeholder collaboration and requirements gathering to define what the platform had to do, and then shaping every core flow — data collection, analysis, reporting, and admin. Throughout, I worked in close coordination with developers to keep the build faithful to the design and shippable at scale.
The hard part
ESG data is huge, contested, and rarely tidy. I had to make it feel trustworthy and act-on-able without flattening it — and serve two very different people, a curious executive and a rigorous analyst, inside one interface instead of building two products that drift apart.
What the research told me
How I worked
Separate the jobs
I interviewed executives, analysts, and auditors to untangle what each actually needed from the same numbers.
Model the mess
I mapped how a dozen fragmented sources could reconcile into one trustworthy view before designing anything.
Build brand + product
I designed them together — a calm palette, a disciplined chart set, and dashboards that layer detail.
Cut what didn’t earn it
I tested with real analysts and removed every chart that didn’t lead to a decision.
From rough to right
Before any pixels, I mapped the platform with the team — flows, screens, and data structures for onboarding clients, adding data, and managing facilities and users. These early wireframes aligned stakeholders and developers on scope before design began.
The shipped design
The shipped product organises all that data around decisions, not tables. A calm dashboard leads with the headline, progressive disclosure holds the analyst-grade depth, and one visual language — built on a documented design system — runs unbroken from the marketing site into the app.
- A disciplined chart set that reads at a glance and survives close inspection
- Progressive disclosure — headline first, the full working on demand
- Reconciled views that turn a dozen sources into one narrative
- A design system and brand that never visibly seam apart
