Uncarbon
Sustainability teams were buried in spreadsheets pulled from a dozen systems. I designed Uncarbon — brand and product together — so their data finally read like a decision, not a data dump.
Overview
Clear enough to sell a buyer in ninety seconds, deep enough to hold an analyst for ninety minutes.
Uncarbon is an AI-powered ESG and carbon accounting platform that helps enterprises measure, reduce and report emissions. The raw material is messy — inconsistent data scattered across a dozen systems. I designed the brand and the product as one, so the story stays intact from the first pitch to the daily dashboard.
The hard part
ESG data is huge, contested, and rarely tidy. I had to make it feel trustworthy and act-on-able without flattening it — and serve two very different people, a curious executive and a rigorous analyst, inside one interface instead of building two products that drift apart.
Research & insights
What the research told me
The problem was never volume — it was that nothing reconciled into a single story.
Executives wanted the headline; analysts wanted the working. The layout had to hold both at once.
Cutting decorative and duplicate charts made the data that stayed noticeably easier to read.
How I worked
Separate the jobs
I interviewed executives, analysts and auditors to untangle what each needed from the same numbers.
Model the mess
I mapped how a dozen fragmented sources could reconcile into one trustworthy view.
Build brand and product
I designed them together — a calm palette, a disciplined chart set, dashboards that layer detail.
Cut what did not earn it
I tested with real analysts and removed every chart that did not lead to a decision.
Wireframes & iterations
From rough to right
Before any pixels, I mapped the platform with the team — flows, screens and data structures for onboarding clients, adding data, and managing facilities and users.
Final UI
The shipped design
The shipped product organises all that data around decisions, not tables. A calm dashboard leads with the headline, progressive disclosure holds the analyst-grade depth, and one visual language runs unbroken from the marketing site into the app.
