Pickl.AI
Pickl.AI is the data science education platform from TransOrg Analytics. I designed the end-to-end experience across web and mobile — from discovering a course to enrolling, joining the Job Guarantee Program, and verifying a certificate.
Overview
Bridging the gap between learning data science and doing it.
The platform spans a large course catalogue, a flagship Job Guarantee Program, live events, city-specific landing pages and verifiable certificates — all of which had to feel like one coherent, trustworthy product on both web and mobile.
The hard part
A learner's decision to invest in a course is high-stakes and research-heavy. The platform had to earn trust fast — clear curricula, transparent pricing, outcomes and alumni proof — while covering a sprawling scope of pages without ever feeling generic. Every template also had to work as hard on a phone as on desktop.
Research & insights
What the research told me
Most prospective students researched courses on their phone, so every template was designed mobile-first.
Outcomes, hiring partners and alumni stories mattered more than marketing copy.
A large, varied catalogue needed one system so every page felt like the same trustworthy brand.
How I worked
Map the scope
I built the information architecture across courses, program, events, careers and certificates.
Design mobile-first
Each template designed on mobile first, then scaled up, since most learners start on a phone.
Build for trust
Curricula, pricing, outcomes and alumni proof foregrounded so learners decide with confidence.
Systemise it
A design system so a large, growing catalogue stays consistent across every page and platform.
The system behind it
One language, every page
A shared visual language — colour palette, type scale and a component library — so a fast-growing catalogue stays consistent across every page and both platforms.
Mobile experience
The whole journey, in one hand
Every template designed mobile-first, from course discovery through to certificate verification.
Final UI
The shipped design
The shipped platform makes learning data science feel credible and effortless — clear course pages, a persuasive Job Guarantee Program, verifiable certificates, and a mobile experience that carries the full journey in one hand.
The impact
A single responsive design language across every template.
Courses, program, events, careers and certificates — all consistent.
Designed for the phone where most students actually browse.
Consistency was the real product. A shared, mobile-first system let a sprawling catalogue grow without ever losing the trust that makes someone enrol.
