Ed-Tech · Web & Mobile

Pickl.AI

Pickl.AI is the data science education platform from TransOrg Analytics. I designed the end-to-end experience across web and mobile — from discovering a course to enrolling, joining the Job Guarantee Program, and verifying a certificate.

ClientPickl.AI

RoleProduct Designer

URL—

Overview

Bridging the gap between learning data science and doing it.

Pickl.AI is the educational vertical of TransOrg Analytics, built to close the distance between theory and applied data science. The platform spans a large course catalogue, a flagship Job Guarantee Program, live events, city-specific landing pages, and verifiable certificates — all of which had to feel like one coherent, trustworthy product on both web and mobile.

Challenge

The hard part

A learner’s decision to invest in a course is high-stakes and research-heavy. The platform had to earn trust fast — clear curricula, transparent pricing, outcomes and alumni proof — while covering a sprawling scope of pages (courses, program, events, careers, certificates) without ever feeling generic. Every template also had to work as hard on a phone as on desktop, since most learners browse on mobile first.

Pickl.AI homepage — data science programs and hiring partners

Pickl.AI course detail — curriculum and enrolment

Research & Insights

What the research told me

Learner interviewsCompetitor teardownsFunnel analyticsInformation architectureDesign system

Mobile-firstHow learners browseMost prospective students discovered and researched courses on their phone, so every template was designed mobile-first.

ProofDrives enrolmentOutcomes, hiring partners and alumni stories mattered more than marketing copy in the decision to enrol.

30+Page templatesA large, varied catalogue needed one system so every page felt like the same trustworthy brand.

Process

How I worked

Map the scope

I built the information architecture across courses, program, events, careers and certificates so nothing felt bolted on.

Design mobile-first

I designed each template on mobile first, then scaled it up to desktop, since most learners start on a phone.

Build for trust

I foregrounded curricula, pricing, outcomes and alumni proof so learners could decide with confidence.

Systemise it

I created a design system so a large, growing catalogue stays consistent across every page and platform.

Pickl.AI Job Guarantee Program landing page

Pickl.AI city landing page — data science course

Wireframes & Iterations

The system behind it

Before design, I built a shared visual language — the Pickl.AI colour palette, Mulish type scale, and a component library — so a large, fast-growing catalogue would stay consistent across every page and both platforms.

Pickl.AI design system — colour palette, Mulish typography and components

Final UI

The shipped design

The shipped platform makes learning data science feel credible and effortless — clear course pages, a persuasive Job Guarantee Program, verifiable certificates, and a mobile experience that carries the full journey in one hand.

Course listing and detail pages built around curriculum, outcomes and transparent pricing
A flagship Job Guarantee Program page designed to convert serious learners
Verifiable certificates and a public verification page for employers
One responsive system spanning web and a mobile-first experience

And the same experience, mobile-first — every key journey rebuilt for the phone.

Pickl.AI mobile become an instructor page

Results

The impact

Web + app

One system

A single responsive design language across every template.

30+

Page templates

Courses, program, events, careers and certificates — all consistent.

Mobile-first

Built for learners

Designed for the phone where most students actually browse.

Consistency was the real product. A shared, mobile-first system let a sprawling catalogue grow without ever losing the trust that makes someone enrol.

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